Brand manual · v1 · 2026-11-02
cannea
CBD you actually understand. A calm, premium and transparent brand: night black and porcelain white, leaf green, glass as clarity of information.
1. Logo
Mark = a leaf (two soft curves) with a knocked-out central vein + the lowercase “cannea” wordmark in Instrument Serif. Clear space = leaf width on all sides. Minimum size: mark 16 px, lockup 120 px wide.
Do not stretch, rotate, recolour the leaf, add shadows or outlines. On photography always on a calm area or a glass panel.
2. Colour
#07080ADark background, logo tile, text on light#F5F5F2Light background, text on dark#C7CBD1Secondary text, rules, borders#7CDB8AAccent on dark – buttons, the leaf in the mark, highlights#1F6B4AAccent on light backgrounds (AA contrast on white)#8B7CF6Secondary accent – gradients and aurora backgrounds only#F2A65ASale badges, rating stars, warningsRatio: 60% Porcelain / Night (by mode), 30% photography and glass, 10% Leaf for actions. Aurora only inside gradients.
3. Typography
Aa cannea
Instrument Serif – headlines, wordmark, hero figures. Regular and Italic only, italic for emphasis.
SF Pro / system-ui
Body, UI, prices. 17 px base, 1.55 line height, tabular figures for prices. In generated graphics (banners, share images, print): Inter.
Scale: 13 / 15 / 17 / 22 / 32 / 48 / 76 px
4. Liquid Glass material
tint rgba(20,22,26,.5) · blur 22px · saturate 180%
navigation, bag, dialogs
filters, tags
Glass always sits over a living background (aurora, photography). Radii are concentric: 32 → 24 → 16 → 12. With "Reduce transparency" glass becomes solid.
5. Photography
Studio: white sweep, black base, soft top light, macro trichome detail. Square, product centred, 20% breathing room. The bag with the handwritten name is the first frame of a series – for identification only, never published. Export: AVIF + WebP 480/960/1600 px (scripts/process-photos.py).
6. Voice
Do
Calm, factual, clear. Facts at a glance (origin, % CBD, THC). Formal on the web, friendly on social.
Don’t
No health claims, no “high” talk, no smoking slang, never target under-18s.